Our client has a demanding job and wanted to improve his writing skills in a dynamic and efficient way. We combined the writing skills training with his love for sports and encouraged him to train his writing muscle. Practicing your writing skills is like fitness training and asks for discipline. At the end of the day, it's all about an effective training plan and motivation.

Micro-Blogging Project

  • Challenge, Solution, Benefits

    Client Challenge: Our client is a top manager in the IT industry. He wanted to train his writing muscle. As his job is very time-consuming he needed to do this online.

    Our Solution: We encouraged him to start a blog about his sports activities. He agreed and contributed weekly blog posts on his fitness progress. To do so, he used our online writing service Basecamp where he received customized feedback on his writing skills. Like this, he could keep track of his physical progress as well as his writing progress.

    Benefits for our client: Writing weekly blog posts in English gave him regular writing practice during the period of one year. He received tailored language feedback that pointed him to the aspects he needed to work on. Like this, he developed more fluency, stopped making "typical" mistakes after a while and immediately saw the result of his effort on his blog.


    Check out www.gerhardsnovel.com

    Check out our online writing service: http://basecamp.talkshop.cc

​© 2019 Christina Merl

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